Make it outstanding

There’s never been a better time to launch innovative, culturally relevant work. How do we build experiences, products and shops that stand out from the crowd?

We make them meaningful.

Hi, I’m Bryn McCoy

I’m a serial entrepreneur, classically trained software engineer, and design professor.  I love to collaborate with other creative leaders to launch transformative products and brand experiences.  In some of my favorite work, I’ve led interdisciplinary projects in design + technology with industry pioneers including IDEO, Motorola, Target, Threadless, IBM and The Oprah Winfrey Network. I also co-founded Citizen Made, an award-winning product design and ecommerce platform.  


Lux Lab’s entrepreneurial programs, product courses, and mentorship for creative leaders will support you step-by-step to successfully launch new work and deliver on your mission.

Download your free guide
–How to Make Outstanding Products–
and explore innovative ideas that will help your business stand out from the crowd.

Product Design Course

To celebrate the anniversary of my product design + fashion studies courses launching at Columbia College, I’ve created an additional course in product design! 

Also heavy on the digital + firmly grounded in our cultural moment, this course is for those of you working to bring mission-driven projects to life.

Product design is more than making the things. We’ll stretch beyond UX design and marketing tactics to strategically shape products, services, and customer experiences that enhance community.  We’ll embark on a journey to develop the creative acumen that makes us distinctive and sustains our growth. We’ll get personal to make these ventures our best work yet. 

If you’ve been daydreaming about opening up some opportunities – or really just need to make some lemonade, let’s dive in and make it happen!

Retail Innovation at Columbia College

My Retail Innovation course is underway at Columbia College! And naturally it’s about style and innovative ways to move a market.

The future of shopping and retail is right around the corner—will you be ready? This 8-week course will get you in the mindset of modern consumers and give you strategies to make a bigger impact with your audience. Learn how to leverage the power of big data, predict trends, and make the most of social media—all customized to the cultural shifts and shopping behaviors that are set to revolutionize retail.


Many thanks to the friends and colleagues that have shared my work and given me more opportunities to connect.

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If you love what happens within the art + science of innovation, you’ll enjoy these stories about
why our things matter –
and how to put them to work for living our best lives.