It will work.

The focus of my studio work is not only to build beautiful digital experiences, but more importantly to validate that we’ll launch with momentum, find our people, and create culture through our work.

Through human-centered design methods,
we ensure that we’re solving the right problems.

We design, test, iterate and validate
that what we’re building will succeed in moving the needle.

The following projects are featured in my portfolio because they were robust engagements that required my role to be multidisciplinary. My responsibilities spanned business leadership, team management, product research, design, testing and strategic iteration.

As head of design for ShopRunner, I was responsible not only for partnering with the head of product to lead the development of this new consumer product, but also building the team and design practice for product and marketing in the organization.


The relationship with Target began through my ecommerce startup, Citizen Made. We secured funding through a FastCo + Target accelerator to prototype a new consumer shopping app for Target, Lookbook. Work with Target continued into the v2 redesign of their Cartwheel app, in partnership with brand agency, Marian Williams Design.


Design exploration and new ventures in wellness products are my playground to experiment with betterment. What motivates people to do more, to be more? From fashion to artificial intelligence, how do we find our people and create experiences for wellbeing? Life science is my favorite niche for  product design and experience strategy.


As Motorola Mobility launched their new Moto Mods modular phone system, change ran deep not only through product and marketing design, but through the organizational ecosystem altogether. My work contributed to new product strategy, interface design, product customization and ecommerce optimization.


Or take a quick spin through a smattering of my work.

My responsibilities in these projects span organizational design, product strategy, experience design, and prototype development.

Lifeclass | OWN

After seven years in my design studio, I went on hiatus to join the Oprah Winfrey Network as the product manager for Emmy-award winning Lifeclass. We developed innovative technology to simulcast the show online and integrate real-time social media on set as we filmed in our west loop studio. This was also where I met Brené Brown and began my work with creative coaching.


We went on to launch another startup.  Citizen Made was an ecommerce platform, at the heart of which was a product configurator. Built by makers for makers, we pushed the boundaries of mass customization.

Crate + Barrel

CB launched its configurable Parsons table on Citizen Made, enabling customization of size, table top, and frame finish.

Design for Small Business

I love partnering with creative entrepreneurs and organizations to launch delightful brand stories + marketing tools.


And another ecommerce platform

Artist Shops was launched as a new initiative with Threadless. An ecommerce platform with integrated print-on-demand manufacturing and turn-key fulfillment.

And sometimes

I make bots for fun.

The End Game

I’ve been working with personal development principles, behavioral economics, and the internet of things to develop a virtual assistant for personal growth. 

Want to Make Things Like This?
Let’s Go!

Product Design Course

Product design is more than making the things. We’ll stretch beyond design and marketing tactics to strategically shape products, services, and customer experiences that enhance community.

If you’ve been daydreaming about opening up some opportunities in this new wild new world, let’s dive in and make it happen!

 Join the Waitlist for 2024

Business Advisory

Management consulting, startup advisory and design mentorship for leadership teams to develop the design practice. Coaching for individual contributors to develop product craftsmanship + leadership skills. 


Project Consultation

Product–market strategy, design research, product design, prototyping, and management support to build your digital experiences – from digital products to service design.

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Get In Touch

Many thanks for taking a little time to review my body of work. There are few conversations I love more than those about experiments in design and technology.  Let’s talk about yours!