Explorations in omnichannel commerce
From crowdsourced stylists + personalized product curation to apps and in-store product recognition, we had a lot of fun with Target.
Lookbook with Target
Lookbook learned customer preferences, made style recommendations + enabled Target customers to curate collections of product in-store. And if you read the fine print, Fast Company called Lookbook’s interface ‘dead-simple and elegant,’ that’s music to any UX architect’s ears.
The Result –
A delightful sense of style and community.
In this age of social sharing + creative class, Target has continually found ways to connect. Starting with its limited-time offer collections with high-profile design stars, they’ve made style both inspiring and accessible for nearly everyone.
We suggested they up the ante and make high-profile design stardom accessible to all the style-lovers. An important part of our mission has been to empower consumers to become producers, to live creatively and contribute culturally. The Lookbook experience served this dual intent. As a shopper, you can style a product of interest with a collection of recommended complementary products. You can also build collections to suggest style complements. Most-loved collections are featured, new style stars are made–a fun and inspiring customer experience. More product finds its way into the perfect spot in someone’s life–a big win for Target.