It will work.
The focus of my studio work is not only to build beautiful digital experiences, but more importantly to validate that we’ll launch with momentum, find our people, and create culture through our work.
Through human-centered design methods,
we ensure that we’re solving the right problems.
We design, test, iterate and validate
that what we’re building will succeed in moving the needle.
The following projects are featured in my portfolio because they were robust engagements that required my role to be multidisciplinary. My responsibilities spanned business leadership, team management, product research, design, testing and strategic iteration.
As head of design for ShopRunner, I was responsible not only for partnering with the head of product to lead the development of this new consumer product, but also building the team and design practice for product and marketing in the organization.
The relationship with Target began through my ecommerce startup, Citizen Made. We secured funding through a FastCo + Target accelerator to prototype a new consumer shopping app for Target, Lookbook. Work with Target continued into the v2 redesign of their Cartwheel app, in partnership with brand agency, Marian Williams Design.
Design exploration and new ventures in wellness products are my playground to experiment with betterment. What motivates people to do more, to be more? From fashion to artificial intelligence, how do we find our people and create experiences for wellbeing? Life science is my favorite niche for product design and experience strategy.
As Motorola Mobility launched their new Moto Mods modular phone system, change ran deep not only through product and marketing design, but through the organizational ecosystem altogether. My work contributed to new product strategy, interface design, product customization and ecommerce optimization.
Or take a quick spin through a smattering of my work.
My responsibilities in these projects span organizational design, product strategy, experience design, and prototype development.
Want to Make Things Like This?
Let’s Go!
Product Design Course
Product design is more than making the things. We’ll stretch beyond design and marketing tactics to strategically shape products, services, and customer experiences that enhance community.
If you’ve been daydreaming about opening up some opportunities in this new wild new world, let’s dive in and make it happen!
Join the Waitlist for 2024
Business Advisory
Management consulting, startup advisory and design mentorship for leadership teams to develop the design practice. Coaching for individual contributors to develop product craftsmanship + leadership skills.
Project Consultation
Product–market strategy, design research, product design, prototyping, and management support to build your digital experiences – from digital products to service design.